Nike's Marketing Mix
Evolution of Nike’s Marketing Mix Lucas Rodriguez Conlu Chosen P: PRODUCT Introduction Nike, a global leader in athletic footwear, apparel, and equipment, owes much of its market success to its innovative and diverse product range. Since its founding in 1964, Nike has consistently pushed the boundaries of design and technology to deliver products that enhance athletic performance and lifestyle appeal. [Liederman, E. (2024, May). Nike's approach to marketing: Then and now. Hashtagpaid .] Overview of Nike’s Products Nike's product portfolio is extensive, encompassing various categories such as footwear, apparel, and sports equipment. Footwear, including running shoes, basketball shoes, and lifestyle sneakers, remains the core of Nike's offerings. Apparel ranges from sportswear and training gear to casual clothing and accessories. Sports equipment includes items like soccer balls, golf clubs, and fitness accessories. The company employs sophisticated market segmentation and ...